In sales processed with Plug&Pay
MY STORY
Do you know the saying: ‘Persistence pays off’?
I’ve always believed in that, and lived by it.
I was 16 when I built my very first website. It was for a local dry cleaner, and while it wasn’t much to look at, the fact that I could create something online that actually helped someone’s business… that was magic to me.
It sparked something. That spark turned into an obsession with online marketing. I wanted to learn it all: how to attract visitors, convert them, automate sales, scale it.
That’s when I discovered IMU, the Internet Marketing University. I was immediately drawn to the way they taught online marketing — practical, honest, strategic.
Every time, the answer was the same: “Thanks, but we’re not looking for interns right now.”
And every time, I came back a little more prepared and a little more determined.
In 2014, I saw a new job opening at IMU for a support position.
I applied, got the job, and jumped in with both feet.
Answering tickets, helping clients, learning everything behind the scenes.
Within six months, I was managing the back office.
And in 2015, when the company hit a tough period, I stepped up — not because I had to, but because I believed in what we were building.
Then in 2017, Tonny Loorbach (founder of IMU) offered me something I’ll never forget:
Fast forward to today…
We’ve built IMU into one of the leading online marketing companies in the Netherlands.
Our flagship product Plug&Pay, sales funnel software that lets entrepreneurs build profitable funnels in minutes, is being used by more than 9.000 businesses.
Together, they’ve already processed over €850.000.000 in revenue through our tool.
That’s more than €1.000.000 per day. Mind-blowing.
We’ve helped course creators, coaches, consultants, webshop owners, you name it, build automated, scalable businesses they’re proud of.
And the best part?
This is just the beginning.
That little spark I felt at 16?
It’s now a full-on fire 🔥
Together with my business partner Tonny Loorbach, I wrote The Online Marketing Tornado. A practical book filled with our most effective strategies for building and scaling an online business.
With over 45,000 copies sold, it has become a go-to guide for entrepreneurs and marketers in The Netherlands and Belgium who take their online growth seriously.
"I’ve been following Martijn and his company Plug&Pay for years, and I’ve seen firsthand how his strategies help Mollie users generate an average of 23% more revenue. His techniques are pure gold."
CCO, Mollie.com
Sales funnel software
Launch a profitable website in just 5 minutes with A.I.
Sell your product online with ease
Create landingpages, checkouts and upsells
For one-time purchases, quotes and subscriptions
Built-in affiliate marketing software
Not knowing where to focus, or where the fastest growth lies.
Because I’ve worked with hundreds of entrepreneurs and websites, I can quickly spot the bottlenecks… and the biggest opportunities.
I’m known for making complex systems simple.
I help people unlock key insights that make their entire strategy more focused, effective, and results-driven.
Thanks to years of hands-on experience, I can translate theory into real-world examples that instantly click — and can be directly applied to someone’s own business.
Entrepreneurs and marketers often come to me for one reason:
They want better results from their website, funnel or offer.
And they know I’ll give them clear, actionable steps to make that happen.
Thanks to Martijn, my sales are now completely automated. Last summer, my husband and I were in Crete. I was receiving payments non-stop! At first, I thought, "Omg, did we book a hotel that's too fancy?" But we'd already made back our expenses by the end of the day. To me, that's living the good life!
The Instagram Academy
How to build a high-converting sales funnel — without tech overwhelm
The systems behind scalable online businesses
Selling any product on autopilot
How to turn your knowledge into recurring revenue
The mindset shift from “doing everything” to building a business that works for you
How you can simplify your marketing with A.I.
Structuring offers that sell over and over again
The real reason most funnels fail (and how to fix it fast)
Whether it’s a keynote, workshop or webinar: I keep it practical, engaging, and packed with takeaways people can implement the same day.
No fluff. No hype. Just real stories, strategies, and systems that work.
